ABOUT US

Our Story
Kind Beauty was created for beauty lovers who care about what they buy.
We carefully curate cosmetic brands that are certified cruelty-free and vegan-friendly, so you can shop confidently without researching every label. Every brand we stock meets recognized ethical standards — because kindness should be non-negotiable.
 
What We Stand For
Kind beauty is not a manufacturer — we are a conscious beauty destination.
We partner with trusted brands that hold certifications such as PETA or Leaping Bunny, ensuring the products we offer align with cruelty-free principles and vegan values.
Our mission is simple: make ethical beauty easy, affordable, and accessible for everyone.
 
Why Shop at kind beauty?
✔ Only cruelty-free certified brands
✔ Vegan-friendly options clearly labeled
✔ Affordable prices for everyday beauty
✔ Honest, transparent sourcing
No confusion. No greenwashing. Just ethical beauty you can trust.
 
 
On the right hand side from where I've marked in Blue, is a picture, please change it to something connected with cosmetics and animals / nature